PROGRAM
The Meth Project partners with states to implement its large-scale Meth prevention program consisting of market research, public service messaging, and community outreach to effect a substantial reduction in methamphetamine use.*
The Meth Project is currently active in Montana, Arizona, Idaho, Illinois, and Wyoming, with other states to follow later this year.
In Montana, where the Meth Project initiated its first statewide campaign, data after the initial two years of the program showed:
- 45% decrease in teen Meth us1
- 72% decrease in workers testing positive for Meth2
- 62% decrease in Meth-related crime3
- Montana went from #5 in the country for Meth abuse to #39, the largest drop in the nation4
The proven, research-based campaign was developed by experts from across the nation. Millions of dollars have been invested in market research, message development, survey methodologies, testing, and advertising production. State affiliates of the Meth Project leverage the partners and programs assembled by the Project.
The Meth Project is available to states that wish to utilize the campaign to effect a reduction in Meth use. The program consists of:
- Organization and governance models
- Research-based public service messaging campaigns including TV, radio, print, and Internet advertising
- Media planning model designed to ensure maximum reach
- Measurement methodologies including surveys and focus group research
- Public policy initiatives
- Community action plans and public outreach initiatives
EXAMPLE OF METH PROJECT STATEWIDE LAUNCH PLAN
Partner states leverage the advertising content, intellectual property, survey methodologies, and public outreach programs that have been tried and tested and apply them in their states with a minimum of modification.
The following is an example of a statewide rollout of the Meth Project.
| Month 1 | State Meth Project Founded and Funded |
| Month 2 | Advisory Council Formed |
| Month 3 | Executive Director Hired |
| Month 4 | Benchmark Meth Use & Attitudes Survey Completed |
| Month 4 | State Meth Project Launched
|
| Month 9 | Second Meth Use & Attitudes Survey Completed |
| Month 9 | Refresh of Messaging Campaign |
For more information about partnering with the Meth Project to implement the program in your state please contact us.
* The Meth Project has developed and owns a growing catalog of intellectual property related to its campaigns and to the dangers of methamphetamine use including:
- Public Service Messaging: Radio, television, print/outdoor and internet advertisements, websites, collateral, and other marketing materials ("Meth Content").
- Trademarks: "Meth Project," "Montana Meth" and "Not Even Once," ("Meth Content").
- Survey Content: Survey technologies and focus group methodologies ("Survey Content").
All assets are protected by copyright, trademark, and other intellectual property laws. You may view, copy, and print pages and material, including all advertising media, from the Website only for personal use, provided that you maintain all copyright, trademark, and other proprietary rights or notices. For questions on this policy, or to inquire about additional materials for use, contact us.
1 Montana Office of Public Instruction, 2007 Montana Youth Risk Behavior Survey. September 2007.
2, 3 Montana Attorney General, Mike McGrath. Methamphetamine in Montana: A Follow-up Report on Trends and Progress. April 2008.
4 Office of National Drug Control Policy, Pushing Back Against Meth: A Progress Report on the Fight Against Methamphetamine in the United States. November 2006.